WhatsApp Cloud API Pricing

Choose the plan that fits your business needs. All plans include full WhatsApp Cloud API features.

Third-party charges: WhatsApp conversation fees are billed directly by Meta and are separate from your THEITBULLS subscription. Rates vary by region and conversation type.

Starter

For small businesses

10,000 conversations/month

WhatsApp Cloud API
Template messages
Two-way messaging
Media & interactive
Campaign Scheduler
Basic analytics

Get Started + Meta conversation charges apply

Built for Business Messaging

📱

Global Reach

Connect with customers on the world's most popular messaging platform

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End-to-End Encryption

Enterprise-grade security with Meta's encryption standards

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Template Management

Create and manage message templates for approval and automation

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Rich Analytics

Track delivery, read rates, and engagement with detailed reporting

FAQ

Frequently Asked Questions

Everything you need to know about WhatsApp Cloud API pricing and features.

How does WhatsApp Cloud API pricing work?

WhatsApp charges per conversation, which is a 24-hour session between a business and a customer. Each conversation is categorized as either User-initiated (when a customer messages you first) or Business-initiated (when you send a template message). Rates vary by country and region.

What is included in the subscription fee?

Your THEITBULLS subscription includes the WhatsApp Cloud API platform, template management, campaign scheduling, analytics dashboard, and support. Meta conversation charges are billed separately.

How long does template approval take?

Template approval typically takes 24-48 hours. We recommend submitting templates in advance for your campaigns. Enterprise customers get expedited review.

Can I test before committing to a plan?

Yes! We offer a 14-day free trial with up to 1,000 conversations. No credit card required. You can test all features in our sandbox environment.

What are the rate limits for WhatsApp Cloud API?

Rate limits vary by plan:

Starter: 10 messages/second
Business: 50 messages/second
Enterprise: Custom limits

Do you offer volume discounts?

Yes, we offer volume discounts for high-volume senders (100,000+ conversations/month). Contact our sales team for a custom quote.